
Whāia te iti kahurangi ki te tūohu koe me he maunga teitei
Seek the treasure you value most dearly: if you bow your head, let it be to a lofty mountain.
About my PhD research: Wāhine Wayfinders
My doctoral research, Wāhine Wayfinders, explores how wāhine Māori entrepreneurs draw on Tikanga Māori to empower themselves in business and in life.
I proudly whakapapa to Ngāti Porou, Ngāti Kahungunu, Ngāti Toa, and the Aiomanu whare whānau of Samoa. My academic journey is shaped by a deep commitment to uplifting wāhine and whānau, and contributing to thriving Indigenous communities. Before stepping into research, I spent 15 years working in Human Resources and hold a Master’s with Distinction in Māori and Indigenous Leadership.
I’m passionate about connecting Indigenous knowledge systems with real-world business and educational contexts. I aim to operate in a culturally sound, relational way that reflects the values of the communities I belong to and work alongside.
I’m grateful for the support of my whānau—my pāpā, aunties, uncles, cousins, professional colleagues and friends—who have walked with me on this journey. I also want to acknowledge my supervisors Dr Kiri Dell, Dr Billie Lythberg, and Professor Christine Woods, as well as Associate Professor Jeanette King, Professor Rangi Mataamua, Jamie Hape, and the University of Canterbury for their guidance and encouragement.
Alongside my doctoral studies, I work part-time as a Research Fellow with the Centre of Community Research and Evaluation at the University of Auckland. I’m always keen to connect around Indigenous entrepreneurship, leadership, and innovation—so please feel free to reach out!
What’s New?
Click below for recent publications:
PhD Research Underway
Title: Wāhine Wayfinders
A Study of Wāhine Māori Entrepreneurs
Wāhine Wayfinders is a qualitative study exploring how tikanga (Māori cultural protocols) facilitates success for wāhine Māori entrepreneurs, contributing to Tino Rangatiratanga through culturally grounded business practice. Wāhine Māori are increasingly shaping the entrepreneurial landscape, with a 31% rise in representation between 2018 and 2021 (Ministry for Women, 2024). This growth signals not only economic potential but a resurgence of self-determination, innovation, and cultural leadership.
Yet, despite this momentum, the voices and experiences of wāhine Māori remain underrepresented in business scholarship. This absence reflects a legacy of colonial erasure, where Māori women’s contributions have been sidelined. Rather than viewing this as a deficit, this research sees it as a powerful opportunity: to reclaim space, reframe narratives, and uplift wāhine Māori success on their own terms.
Guided by Mana Wahine theory (Pihama, 2001), likened to Māori feminism, this study centres wāhine Māori as knowledge holders and leaders. It theorises tikanga as an evolving knowledge system that nurtures entrepreneurial success and affirms Māori identity. It is anticipated that this research will contribute to Wāhine Māori business theory and the pursuit of Tino Rangatiratanga—economic sovereignty, cultural integrity, and collective wellbeing.
This research aspires to showcase and nurture success within whānau, hapū, and iwi in Aotearoa, reinforcing the strength, resilience, and cultural vitality of Māori communities and economies.
Theoretical Framework Information
Mana Wāhine Theory
Derived as a Kaupapa Māori framework (Tuhiwai-Smith, 1996), Mana Wāhine Theories praxis affords a non-definitive tool based on elements of both KMT, focusing on wāhine experiences.
It is a way of existence whereby our traditional ways of “being” (Opai, 2021, p.9) are located and applying MWT as such, it amplifies wahine voices as powerful tools disrupting power relations and patriarchal ideologies, while honouring historic Māori research contributions, focusing on moving forward.
By “centring of the goal to preserve stories and knowledge evolution in ways that make sense for communities and the environments in which they reside” (Chubb & Fouche, 2022, p.927), applications such as Mana wāhine theory are my research backdrop.
Kaupapa Māori Theory
Kaupapa Māori theory was a development during the 1970’s and 1980’s, it is a powerful, strengths-based research tool which aims to achieve flourishment for Māori. It focuses on addressing inequities and inequalities, recognising and considering our indigeneity (Durie, 2017).
In a research setting, the Kaupapa Māori theory assumes the research involves Māori “through networking, community consultations and whānau groups” (Smith, 2017; p.8). Kaupapa Māori approach is an evolving, action-oriented approach which has been embedded across sectors, services and in a variety of other settings (Durie, 2017).
Its success is the fluidity and intersectionality that this theory creates – particularly in the field of hauora, whānau and cultural affirmation
CONFERENCES & ENGAGEMENTS
CONFERENCES & ENGAGEMENTS
I will be attending various conferences and speaking engagements during my PhD and Academic Career - please find an overview of these alongside relevant information.
July 2025
DIANA Conference
AKL, Aotearoa
The Aotearoa Centre for Enterprising Women will host the Diana International Research Conference at the University of Auckland Business School. The conference will run from 1-4 July, commencing with a Doctoral Colloquium Day (1st), followed by an academic research conference (2nd and 3rd) and concluding with an Impact Day (4th), bringing together international academics and inclusive entrepreneurial ecosystem builders from New Zealand.
As a component of this Kaupapa - I am fortunate to be able to present a research poster.
September 2025
UoA & DILAN DUWA - Indigenous HRM Presentation
AKL, Aotearoa - Online ZOOM
As a component of University of Auckland & Dilan Duwa - Indigenous Business School Partnership; I have been asked to present a short briefing on Indigenous HRM practices. Centred on ways to resolve, manage and reconcile conflict in a Mana enhancing manner. By employing Indigenous techniques such as Pūrakau (Oral histories) to foster connection and shared vision, my presentation will be focused on applied learnings from within business contexts.
World Indigenous Peoples Conference on Education (WIPCE)
AKL, Aotearoa
November 2025
I will present on my Master’s research - specifically, Ko wai au - Who am I?
It seeks to understand “How does wāhine Māori application of pepeha foster collective whānau Hauora?” This was a response to address concerning trends across family lines. It sought to understand whether Indigenous knowledge systems positively affected disconnected whānau wellbeing through knowledge transmission of Pepeha. Pepeha is a Māori tool that could be considered geographical tribal coordinates recited to introduce and position one’s place within their tribe, whakapapa (ancestry) and to the land.
Taking an auto-ethnographical approach with a Mana wāhine theory lens, Mana Wāhine is considered Indigenous feminism uniquely positioned in Māori culture. The theory’s heart employs decolonisation to legitimise wāhine Māori voices and experiences, creating space where Wāhine Māori's diverse realities and their inherent mana are recognised and uplifted.
The original research analysed data sets from the subject's life, and subsequent analysis was conducted reflexively. It explores individual and whānau memories alongside historical facts and contemporary experiences, discussing challenges that Māori encounter, such as language trauma and (internalised) racism.
Key findings suggested that Pepeha knowledge positively affected the subject’s well-being by enabling a transformative journey towards cultural identity transformation. Utilising the Mana Wāhine theory provided catharsis, legitimacy, and validation of the subject’s experience.
As Indigenous peoples, our stories of pain, struggle, and resistance are also stories of strength, joy, and love that, when shared, heal. By presenting, I hope to share what I have learned and that others will be encouraged to undertake whānau-centred, indigenous-grounded research, thereby contributing to healing and reconciliation alongside meaningfully adding to the Academy’s knowledge.
October 2025
The International Academy of Research in Indigenous Management and Organizational Studies
MEL, Australia
Hosted by Dilan Duwa - Indigenous Business School based in Melbourne, Australia - I am presenting at the International Academy of Research in Indigenous Management and Organisational Studies. Which encourages doctoral students, postdoctoral and early career researchers are supported to explore the expanses of research in Indigenous Management and Organization Studies. They will share the space with global Indigenous intelligencia, knowledge holders and thought leaders.
My presentation is centred on Indigenous Methodology approaches, namely - embodied reflexivity; I will be discussing a 12 step reflexive model based on an atua wāhine (Māori deity) who supported Tane (Māori deity) on his quest for knowledge. I will discuss this paradigm underpinned by Mana Wahine Theory and approach.